In my opinion this is a very slick marketing scheme by Amazon. .If they can capitalize on even a little bit of the smart-phone frenzy that the market is in right now because of the iPhone, they could win big. This is not just a little gift from heaven of a deal though either. What they will do is get you into a contrat. So right now the manufacturers are subsidizing the cost of the phones for Amazon and making sure that a ton of their phones are hitting the market at the same time that the new iPhone does. Overall, I think this is a good move by Amazon and the manufacturers to make sure that they are out in the public eye.
http://mashable.com/2011/10/12/amazon-android-one-cent/

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